I got asked to create a campaign image for the annual gay & lesbian filmfestival (Roze Filmdagen) that takes place at the Ketelhuis in Amsterdam. 2016's theme was superheroes.
To me, the real superheroes are the people in the lgbtq-community that dare to be different than societies dictated norm.
Thats why I decided to create a poster with 'pink superheroes', mixing gay & lesbian stereotypes with existing superhero characters.
In collaboration with Mannschaft and stylist Richard Schreefel we came up with our heroes: Golden Daddy, The Butch Rider, BEEF & Catboy.
The campaign itself was spread throughout the city of Amsterdam. Besides the campaign I also shot extra portraits of the heroes for the festival, and Rogerio Lira used elements of my work for a trailer that was played before each movie started.